Dr. John Morse Highlighted in Current Issue of Mediapost Magazine
NEW YORK: Dr. John Morse, president of research firm Byron Media, Inc., is interviewed in depth about the cutting edge set top box technology in the February 17th issue of Mediapost Magazine. Dr. Morse has partnered with longtime research industry veteran Ed DeNicola to inform major media networks and advertising agencies on the value of set top box data as a research tool.
In their introductory presentation, Morse and DeNicola have joined forces to define the concept of STB data, discuss strategies that various research companies are employing, and provide some top-line findings about the data. A short interview is provided in Mediapost Magazine while a complete video presentation is available on www.Mediapost.com. MediaPost Communications is an integrated publishing and content company that provides a variety of resources for the media, marketing and advertising industries.
Dr. Morse can be contacted at John
Byronmedia [dot] com while Mr. DeNicola can be reached at Denicolaeverizon [dot] net.
Dr. Morse has over 25 years experience in the communications field. He founded Byron Media, Inc., in 1991 to assist established and emerging new media in the areas of marketing and research... The company organizes and coordinates all aspects of market and sales research from strategic planning for new products/services to the assessment of current opportunities. Included are quantitative (surveys, polls, coincidentals) and qualitative research (focus groups), as well as the syndicated studies (Nielsen, Simmons, MRI, NetRatings, Beta Research).
Dr. Morse’s has served clients, including NBC Cable, the Hallmark Network, America Online, Home & Garden TV, Ovation, DirecTV, American Movie Classics, Bravo, and Martha Stewart. Tennis, Gospel Music, Wheels, Maryknoll, Plum TV, YES Network, G4 Media, CSTV
Dr. Morse’s focus has been on TV program development, sales, and evaluation for programmers, place-based media, and the Internet. He has also created business plans for new media ventures. He has worked on television programs, cable networks, radio, magazine, and Internet properties.
Dr. Morse holds graduate degrees from Cornell University (M.P.A.) and New York University (Ph.D.). He has taught Sociology and Communications for over 20 years at various colleges and universities.
CONTACT:
Allan Goldstein
Byron Media
albyronmedia [dot] com
212-726-1093
