AIS Media CEO Thomas Harpointner Hosts Workshop at Integrated Marketing Summit
ROI Driven Interactive Marketing -
Pivotal Trends and Insider Tactics Workshop
Atlanta, GA - AIS
Media, Inc., announces CEO Thomas Harpointner will host a workshop at the Integrated Marketing Summit
entitled ROI Driven Interactive Marketing - Pivotal Trends and Insider Tactics as
part of the two-day Integrated Marketing Summit on Wednesday, March 31st from 9
am - 12 pm at the Omni Hotel
CNN Center in Atlanta, GA.
The IMS is
geared for marketing and sales professionals in both B-to-B and B-to-C markets
throughout the U.S. ROI-Driven Interactive Marketing - Pivotal Trends &
Insider Tactics Workshop is part of the two-day Integrated Marketing Summit as
a half-day, hands-on workshop for participants who want a deep-immersion
experience and expert advice in the hottest areas of marketing and sales.
The
Interactive marketing industry is on track to double by 2014 and near $55
billion. Marketers are shifting advertising budgets in epic proportions from
traditional advertising (print, TV, radio, etc.) to Interactive marketing
(websites, search engines, email, etc.) mainly because Interactive marketing is
proven to deliver greater ROI and more measurable results – if properly
implemented.
This fast-paced
entertaining and highly informative IMS-exclusive workshop is aimed at business
and marketing executives seeking to leverage the power of Interactive marketing
to drive results from traditional marketing campaigns. Harpointner will explore
the primary catalysts driving the shift from traditional to Interactive
marketing, the business implications, and highly effective real-world tactics
for maximizing the performance of traditional marketing and advertising
campaigns with an Interactive strategy.
In this
presentation, Thomas Harpointner will cover:
·
Interactive
marketing growth trends, driving forces, and the next BIG thing
·
Killer
tactics for turbo-charging the performance and ROI of any traditional marketing
campaigns
·
6
deadly Interactive marketing pitfalls to avoid
·
Interactive
marketing and your website; plunders and best practices
·
Understanding
search engine marketing – SEM, SEO, PPC… simplified
·
Understanding
the impact of social media
Attendees will
receive hand-outs and a certificate to redeem a personal Interactive strategy
consultation from AIS Media ($299 value).
Click here
to register to attend the ROI Driven Interactive Marketing Workshop.
About the Speaker:
Thomas
Harpointner is founder CEO of AIS Media, Inc., an award-winning Interactive
marketing and web services company. Since 1997, AIS Media has helped thousands
of companies and marketers develop action-driven Interactive marketing
strategies that deliver measurable results and propel business growth. Thomas
is an author, a public speaker and routinely featured in the global press and
media for his insight on Interactive marketing trends. He has appeared on Fox
Business, CNBC, Bloomberg TV, CNN Radio and dozens of radio programs. Thomas
has been interviewed by AdAge, The Wall Street Journal, Forbes, the LA Times,
the Chicago Tribune, Business Week, Wired, and numerous other newspapers,
magazines, and trade publications. He has served on the board of the Sales
Automation Association (SAA) and currently serves on the board of the Georgia
Direct Marketing Association (DMA). Thomas is widely regarded as inspiring, fun
and candid.
About
AIS Media:
AIS Media, Inc., an Interactive marketing and consulting company, is a leading
provider of Internet strategy consulting, award-winning web site development,
email and search engine marketing, lead generation, and interactive public
relations services. The company has developed a suite of Web-based applications
under the proprietary “Excerpo” brand, which focuses on email marketing and
e-commerce. AIS Media’s solutions are available directly and through its global
network of certified partners. For more information, or to locate a local
consultant, visit: www.aismedia.com.
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