AIS Media: 2010 Business Website & Interactive Marketing Usage Survey Results Announced
AIS Media, Inc., an award winning Interactive marketing
and consulting company announced the results of their 2010 Business Website and Interactive
Marketing Usage Survey. The survey revealed that
the majority of businesses plan to invest in the improvement of their company’s
website and interactive marketing strategy in the next year.
The survey
confirms that business owners place incredible value on website development,
professional website design and high search engine rankings. Of the businesses
that responded to the survey, over 60% and 70% plan to invest in better website
design and improved website functionality, respectively.
“With a strong focus on a measurable return
on investment [ROI], it’s clear that business owners and marketing managers are
shifting budgets from traditional to Interactive marketing to drive business
growth, reduce expenses and increase productivity in 2010”, says Thomas
Harpointner, CEO of AIS Media.
Key Findings in AIS Media’s 2010
Business Website and Interactive Marketing Usage Survey:
- 91% of respondents have a website
- 64% of businesses plan to
invest in improving their website design - 70% plan to invest in improving
functionality - 91% plan to either decrease
their traditional advertising budget or keep it the same - Only 9% plan to increase their
traditional advertising budget - 71% of respondents indicate
that their web site will play a larger or the same role in their overall
business and/or marketing strategy as it did in 2009
The 2010
Business Website and Interactive Marketing Usage Survey was conducted by Strategic
Vision, LLC. Download your free copy by
visiting: www.aismedia.com/roi.
About AIS Media:
AIS Media, Inc., an Interactive marketing and consulting company, is a leading
provider of Internet strategy consulting, award-winning web site development,
email and search engine marketing, and lead generation services. The company
has developed a suite of Web-based applications under the proprietary “Excerpo”
brand, which focuses on email marketing and e-commerce. AIS Media’s solutions
are available directly and through its global network of certified consultants.
For more information, or to locate a local
consultant, visit: www.aismedia.com
